{"id":26315,"date":"2025-12-15T06:34:54","date_gmt":"2025-12-15T06:34:54","guid":{"rendered":"https:\/\/hornet-conseil.fr\/?p=26315"},"modified":"2025-12-15T06:34:54","modified_gmt":"2025-12-15T06:34:54","slug":"comment-rediger-une-annonce-qui-attire-les-bons-candidats-et-filtre-les-autres","status":"publish","type":"post","link":"https:\/\/hornet-conseil.fr\/index.php\/2025\/12\/15\/comment-rediger-une-annonce-qui-attire-les-bons-candidats-et-filtre-les-autres\/","title":{"rendered":"Comment r\u00e9diger une annonce qui attire les bons candidats et filtre les autres"},"content":{"rendered":"<blockquote data-start=\"250\" data-end=\"490\">\n<p data-start=\"252\" data-end=\"490\">Une annonce de recrutement n\u2019a pas vocation \u00e0 plaire \u00e0 tout le monde.<br data-start=\"321\" data-end=\"324\" \/>Son r\u00f4le est inverse : attirer les bons profils et d\u00e9courager les autres.<br data-start=\"399\" data-end=\"402\" \/>Quand une annonce g\u00e9n\u00e8re \u201ctrop\u201d de candidatures, c\u2019est souvent qu\u2019elle ne filtre rien.<\/p>\n<\/blockquote>\n<hr data-start=\"492\" data-end=\"495\" \/>\n<h3 data-start=\"497\" data-end=\"533\">Le mythe de l\u2019annonce attractive<\/h3>\n<p data-start=\"535\" data-end=\"568\">Beaucoup d\u2019annonces cherchent \u00e0 :<\/p>\n<ul data-start=\"569\" data-end=\"633\">\n<li data-start=\"569\" data-end=\"579\">\n<p data-start=\"571\" data-end=\"579\">s\u00e9duire,<\/p>\n<\/li>\n<li data-start=\"580\" data-end=\"591\">\n<p data-start=\"582\" data-end=\"591\">rassurer,<\/p>\n<\/li>\n<li data-start=\"592\" data-end=\"633\">\n<p data-start=\"594\" data-end=\"633\">donner envie \u00e0 un maximum de candidats.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"635\" data-end=\"745\">R\u00e9sultat :<br data-start=\"645\" data-end=\"648\" \/>elles attirent surtout des profils <strong data-start=\"683\" data-end=\"698\">peu align\u00e9s<\/strong>,<br data-start=\"699\" data-end=\"702\" \/>et noient les bons candidats dans la masse.<\/p>\n<p data-start=\"747\" data-end=\"824\">Une annonce efficace n\u2019est pas flatteuse.<br data-start=\"788\" data-end=\"791\" \/>Elle est <strong data-start=\"800\" data-end=\"823\">claire et exigeante<\/strong>.<\/p>\n<hr data-start=\"826\" data-end=\"829\" \/>\n<h3 data-start=\"831\" data-end=\"891\">Dire la v\u00e9rit\u00e9 sur le r\u00f4le (m\u00eame si \u00e7a r\u00e9duit le volume)<\/h3>\n<p data-start=\"893\" data-end=\"922\">Une bonne annonce explicite :<\/p>\n<ul data-start=\"923\" data-end=\"1037\">\n<li data-start=\"923\" data-end=\"955\">\n<p data-start=\"925\" data-end=\"955\">ce qui est attendu rapidement,<\/p>\n<\/li>\n<li data-start=\"956\" data-end=\"993\">\n<p data-start=\"958\" data-end=\"993\">ce qui est difficile dans le poste,<\/p>\n<\/li>\n<li data-start=\"994\" data-end=\"1037\">\n<p data-start=\"996\" data-end=\"1037\">ce qui ne conviendra pas \u00e0 tout le monde.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1039\" data-end=\"1099\">Moins de promesses vagues.<br data-start=\"1065\" data-end=\"1068\" \/>Plus de r\u00e9alit\u00e9 op\u00e9rationnelle.<\/p>\n<p data-start=\"1101\" data-end=\"1151\">C\u2019est pr\u00e9cis\u00e9ment ce qui rassure les bons profils.<\/p>\n<hr data-start=\"1153\" data-end=\"1156\" \/>\n<blockquote data-start=\"1158\" data-end=\"1329\">\n<p data-start=\"1160\" data-end=\"1329\">\ud83d\udc53 Sur l\u2019identification du r\u00f4le r\u00e9el derri\u00e8re un intitul\u00e9 de poste :<br data-start=\"1228\" data-end=\"1231\" \/><a class=\"decorated-link\" href=\"https:\/\/hornet-conseil.fr\/comment-identifier-le-role-reel-attendu-derriere-un-intitule-de-poste\/\" target=\"_new\" rel=\"noopener\" data-start=\"1233\" data-end=\"1329\">https:\/\/hornet-conseil.fr\/comment-identifier-le-role-reel-attendu-derriere-un-intitule-de-poste\/<\/a><\/p>\n<\/blockquote>\n<hr data-start=\"1331\" data-end=\"1334\" \/>\n<h3 data-start=\"1336\" data-end=\"1387\">Structurer l\u2019annonce pour filtrer naturellement<\/h3>\n<p data-start=\"1389\" data-end=\"1424\">Une annonce qui filtre repose sur :<\/p>\n<ul data-start=\"1425\" data-end=\"1564\">\n<li data-start=\"1425\" data-end=\"1445\">\n<p data-start=\"1427\" data-end=\"1445\">un contexte clair,<\/p>\n<\/li>\n<li data-start=\"1446\" data-end=\"1476\">\n<p data-start=\"1448\" data-end=\"1476\">des priorit\u00e9s hi\u00e9rarchis\u00e9es,<\/p>\n<\/li>\n<li data-start=\"1477\" data-end=\"1519\">\n<p data-start=\"1479\" data-end=\"1519\">des crit\u00e8res non n\u00e9gociables explicit\u00e9s,<\/p>\n<\/li>\n<li data-start=\"1520\" data-end=\"1564\">\n<p data-start=\"1522\" data-end=\"1564\">des responsabilit\u00e9s formul\u00e9es sans jargon.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1566\" data-end=\"1648\">Si un candidat ne se reconna\u00eet pas,<br data-start=\"1601\" data-end=\"1604\" \/>il ne postule pas. Et c\u2019est tr\u00e8s bien ainsi.<\/p>\n<hr data-start=\"1650\" data-end=\"1653\" \/>\n<h3 data-start=\"1655\" data-end=\"1689\">\u00c9viter le langage RH g\u00e9n\u00e9rique<\/h3>\n<p data-start=\"1691\" data-end=\"1717\">Les annonces remplies de :<\/p>\n<ul data-start=\"1718\" data-end=\"1787\">\n<li data-start=\"1718\" data-end=\"1738\">\n<p data-start=\"1720\" data-end=\"1738\">\u201cesprit d\u2019\u00e9quipe\u201d,<\/p>\n<\/li>\n<li data-start=\"1739\" data-end=\"1767\">\n<p data-start=\"1741\" data-end=\"1767\">\u201cenvironnement dynamique\u201d,<\/p>\n<\/li>\n<li data-start=\"1768\" data-end=\"1787\">\n<p data-start=\"1770\" data-end=\"1787\">\u201cposte \u00e9volutif\u201d,<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1789\" data-end=\"1815\">ne disent rien de concret.<\/p>\n<p data-start=\"1817\" data-end=\"1847\">Les bons candidats cherchent :<\/p>\n<ul data-start=\"1848\" data-end=\"1894\">\n<li data-start=\"1848\" data-end=\"1863\">\n<p data-start=\"1850\" data-end=\"1863\">de la clart\u00e9,<\/p>\n<\/li>\n<li data-start=\"1864\" data-end=\"1874\">\n<p data-start=\"1866\" data-end=\"1874\">du sens,<\/p>\n<\/li>\n<li data-start=\"1875\" data-end=\"1894\">\n<p data-start=\"1877\" data-end=\"1894\">un cadre lisible.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1896\" data-end=\"1918\">Le reste est du bruit.<\/p>\n<hr data-start=\"1920\" data-end=\"1923\" \/>\n<blockquote data-start=\"1925\" data-end=\"2082\">\n<p data-start=\"1927\" data-end=\"2082\">\ud83d\udc53 Sur la traduction d\u2019un besoin business en fiche de poste :<br data-start=\"1988\" data-end=\"1991\" \/><a class=\"decorated-link\" href=\"https:\/\/hornet-conseil.fr\/comment-traduire-un-besoin-business-en-fiche-de-poste-efficace\/\" target=\"_new\" rel=\"noopener\" data-start=\"1993\" data-end=\"2082\">https:\/\/hornet-conseil.fr\/comment-traduire-un-besoin-business-en-fiche-de-poste-efficace\/<\/a><\/p>\n<\/blockquote>\n<hr data-start=\"2084\" data-end=\"2087\" \/>\n<h3 data-start=\"2089\" data-end=\"2152\">Filtrer, c\u2019est respecter son temps (et celui des candidats)<\/h3>\n<p data-start=\"2154\" data-end=\"2237\">Moins de CV inutiles.<br data-start=\"2175\" data-end=\"2178\" \/>Moins d\u2019entretiens sans suite.<br data-start=\"2208\" data-end=\"2211\" \/>Plus d\u2019\u00e9changes qualifi\u00e9s.<\/p>\n<p data-start=\"2239\" data-end=\"2302\">Une annonce bien \u00e9crite fait gagner du temps<br data-start=\"2283\" data-end=\"2286\" \/>\u00e0 tout le monde.<\/p>\n<hr data-start=\"2304\" data-end=\"2307\" \/>\n<h3 data-start=\"2309\" data-end=\"2320\">Alors ?<\/h3>\n<p data-start=\"2322\" data-end=\"2427\">Une bonne annonce n\u2019est pas celle qui attire le plus de candidats.<br data-start=\"2388\" data-end=\"2391\" \/>C\u2019est celle qui attire <strong data-start=\"2414\" data-end=\"2426\">les bons<\/strong>.<\/p>\n<blockquote data-start=\"2429\" data-end=\"2578\">\n<p data-start=\"2431\" data-end=\"2578\">\ud83d\ude80 Si tu veux r\u00e9diger une annonce qui filtre sans exclure inutilement, on peut en parler simplement : <a class=\"decorated-link\" href=\"https:\/\/calendar.app.google\/qvuUQS8DmtvGahpy5\" target=\"_new\" rel=\"noopener\" data-start=\"2533\" data-end=\"2578\">https:\/\/calendar.app.google\/qvuUQS8DmtvGahpy5<\/a><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Une annonce de recrutement n\u2019a pas vocation \u00e0 plaire \u00e0 tout le monde.Son r\u00f4le est inverse : attirer les bons profils et d\u00e9courager les autres.Quand une annonce g\u00e9n\u00e8re \u201ctrop\u201d de candidatures, c\u2019est souvent qu\u2019elle ne filtre rien. Le mythe de l\u2019annonce attractive Beaucoup d\u2019annonces cherchent \u00e0 : s\u00e9duire, rassurer, donner envie \u00e0 un maximum de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,15],"tags":[],"class_list":["post-26315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting","category-recrutement-consulting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment r\u00e9diger une annonce qui attire les bons candidats et filtre les autres - HoRnet Conseil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hornet-conseil.fr\/index.php\/2025\/12\/15\/comment-rediger-une-annonce-qui-attire-les-bons-candidats-et-filtre-les-autres\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment r\u00e9diger une annonce qui attire les bons candidats et filtre les autres - HoRnet Conseil\" \/>\n<meta property=\"og:description\" content=\"Une annonce de recrutement n\u2019a pas vocation \u00e0 plaire \u00e0 tout le monde.Son r\u00f4le est inverse : attirer les bons profils et d\u00e9courager les autres.Quand une annonce g\u00e9n\u00e8re \u201ctrop\u201d de candidatures, c\u2019est souvent qu\u2019elle ne filtre rien. 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