{"id":26505,"date":"2025-12-15T14:57:21","date_gmt":"2025-12-15T14:57:21","guid":{"rendered":"https:\/\/hornet-conseil.fr\/?p=26505"},"modified":"2025-12-15T14:57:21","modified_gmt":"2025-12-15T14:57:21","slug":"comment-associer-la-presse-a-un-projet-communautaire","status":"publish","type":"post","link":"https:\/\/hornet-conseil.fr\/index.php\/2025\/12\/15\/comment-associer-la-presse-a-un-projet-communautaire\/","title":{"rendered":"Comment associer la presse \u00e0 un projet communautaire"},"content":{"rendered":"<blockquote data-start=\"220\" data-end=\"496\">\n<p data-start=\"222\" data-end=\"496\"><em data-start=\"222\" data-end=\"291\">La presse n\u2019est ni un relais automatique, ni un outil promotionnel.<\/em><br data-start=\"291\" data-end=\"294\" \/><em data-start=\"296\" data-end=\"377\">C\u2019est un partenaire exigeant, avec ses codes, ses contraintes et ses priorit\u00e9s.<\/em><br data-start=\"377\" data-end=\"380\" \/><em data-start=\"382\" data-end=\"496\">Quand la relation est bien construite, elle peut pourtant donner une vraie profondeur \u00e0 un projet communautaire.<\/em><\/p>\n<\/blockquote>\n<p data-start=\"498\" data-end=\"637\">Beaucoup de communaut\u00e9s professionnelles cherchent \u00e0 \u201cfaire venir la presse\u201d.<br data-start=\"575\" data-end=\"578\" \/>Peu se demandent ce qu\u2019elles ont r\u00e9ellement \u00e0 lui apporter.<\/p>\n<h3 data-start=\"639\" data-end=\"688\">Comprendre ce que la presse attend r\u00e9ellement<\/h3>\n<p data-start=\"690\" data-end=\"787\">Un projet communautaire n\u2019int\u00e9resse pas un m\u00e9dia parce qu\u2019il existe.<br data-start=\"758\" data-end=\"761\" \/>Il l\u2019int\u00e9resse lorsqu\u2019il :<\/p>\n<ul data-start=\"788\" data-end=\"921\">\n<li data-start=\"788\" data-end=\"824\">\n<p data-start=\"790\" data-end=\"824\">r\u00e9v\u00e8le une dynamique collective,<\/p>\n<\/li>\n<li data-start=\"825\" data-end=\"869\">\n<p data-start=\"827\" data-end=\"869\">\u00e9claire un enjeu \u00e9conomique ou soci\u00e9tal,<\/p>\n<\/li>\n<li data-start=\"870\" data-end=\"921\">\n<p data-start=\"872\" data-end=\"921\">raconte quelque chose de plus large que lui-m\u00eame.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"923\" data-end=\"970\">La presse cherche des angles, pas des annonces.<\/p>\n<h3 data-start=\"972\" data-end=\"1014\">Travailler le fond avant la visibilit\u00e9<\/h3>\n<p data-start=\"1016\" data-end=\"1069\">Associer la presse trop t\u00f4t est une erreur fr\u00e9quente.<\/p>\n<p data-start=\"1071\" data-end=\"1146\">Avant tout contact, il faut pouvoir r\u00e9pondre clairement \u00e0 trois questions :<\/p>\n<ul data-start=\"1147\" data-end=\"1272\">\n<li data-start=\"1147\" data-end=\"1177\">\n<p data-start=\"1149\" data-end=\"1177\">pourquoi ce projet existe,<\/p>\n<\/li>\n<li data-start=\"1178\" data-end=\"1212\">\n<p data-start=\"1180\" data-end=\"1212\">\u00e0 qui il s\u2019adresse r\u00e9ellement,<\/p>\n<\/li>\n<li data-start=\"1213\" data-end=\"1272\">\n<p data-start=\"1215\" data-end=\"1272\">en quoi il dit quelque chose du territoire ou du secteur.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1274\" data-end=\"1321\">Sans ce socle, la relation reste superficielle.<\/p>\n<blockquote data-start=\"1323\" data-end=\"1470\">\n<p data-start=\"1325\" data-end=\"1470\">\ud83d\udc53 Sur la cr\u00e9ation d\u2019une communaut\u00e9 professionnelle durable :<br data-start=\"1386\" data-end=\"1389\" \/><a class=\"decorated-link\" href=\"https:\/\/hornet-conseil.fr\/comment-creer-une-communaute-professionnelle-durable\/\" target=\"_new\" rel=\"noopener\" data-start=\"1391\" data-end=\"1470\">https:\/\/hornet-conseil.fr\/comment-creer-une-communaute-professionnelle-durable\/<\/a><\/p>\n<\/blockquote>\n<h3 data-start=\"1472\" data-end=\"1510\">Identifier les bons interlocuteurs<\/h3>\n<p data-start=\"1512\" data-end=\"1574\">Tous les m\u00e9dias ne se valent pas pour un projet communautaire.<\/p>\n<p data-start=\"1576\" data-end=\"1591\">Il vaut mieux :<\/p>\n<ul data-start=\"1592\" data-end=\"1662\">\n<li data-start=\"1592\" data-end=\"1622\">\n<p data-start=\"1594\" data-end=\"1622\">un journaliste bien cibl\u00e9,<\/p>\n<\/li>\n<li data-start=\"1623\" data-end=\"1662\">\n<p data-start=\"1625\" data-end=\"1662\">qu\u2019un envoi massif sans discernement.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1664\" data-end=\"1732\">La qualit\u00e9 de la relation prime largement sur le volume de contacts.<\/p>\n<h3 data-start=\"1734\" data-end=\"1775\">Construire une relation dans la dur\u00e9e<\/h3>\n<p data-start=\"1777\" data-end=\"1815\">La presse fonctionne sur la confiance.<\/p>\n<p data-start=\"1817\" data-end=\"1832\">Cela implique :<\/p>\n<ul data-start=\"1833\" data-end=\"2026\">\n<li data-start=\"1833\" data-end=\"1901\">\n<p data-start=\"1835\" data-end=\"1901\">de ne pas solliciter uniquement quand on a besoin de visibilit\u00e9,<\/p>\n<\/li>\n<li data-start=\"1902\" data-end=\"1971\">\n<p data-start=\"1904\" data-end=\"1971\">de partager des informations utiles, m\u00eame sans attente imm\u00e9diate,<\/p>\n<\/li>\n<li data-start=\"1972\" data-end=\"2026\">\n<p data-start=\"1974\" data-end=\"2026\">de respecter les contraintes de temps et de formats.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2028\" data-end=\"2094\">Une communaut\u00e9 cr\u00e9dible devient progressivement une source fiable.<\/p>\n<blockquote data-start=\"2096\" data-end=\"2359\">\n<p data-start=\"2098\" data-end=\"2359\">\ud83d\udc1d J\u2019accompagne des porteurs de projets communautaires dans la structuration de leur relation presse, pour sortir de la logique opportuniste et construire une visibilit\u00e9 coh\u00e9rente et durable. \ud83d\udc49 En parler ensemble : <a class=\"decorated-link\" href=\"https:\/\/calendar.app.google\/qvuUQS8DmtvGahpy5\" target=\"_new\" rel=\"noopener\" data-start=\"2314\" data-end=\"2359\">https:\/\/calendar.app.google\/qvuUQS8DmtvGahpy5<\/a><\/p>\n<\/blockquote>\n<h3 data-start=\"2361\" data-end=\"2397\">Ne pas chercher \u00e0 tout contr\u00f4ler<\/h3>\n<p data-start=\"2399\" data-end=\"2434\">Un article n\u2019est pas un communiqu\u00e9.<\/p>\n<p data-start=\"2436\" data-end=\"2505\">Chercher \u00e0 verrouiller le message conduit souvent \u00e0 l\u2019effet inverse :<\/p>\n<ul data-start=\"2506\" data-end=\"2574\">\n<li data-start=\"2506\" data-end=\"2541\">\n<p data-start=\"2508\" data-end=\"2541\">perte d\u2019int\u00e9r\u00eat du journaliste,<\/p>\n<\/li>\n<li data-start=\"2542\" data-end=\"2574\">\n<p data-start=\"2544\" data-end=\"2574\">traitement fade ou inexistant.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2576\" data-end=\"2664\">Mieux vaut accepter le regard ext\u00e9rieur, quitte \u00e0 ce qu\u2019il soit imparfait, mais sinc\u00e8re.<\/p>\n<h3 data-start=\"2666\" data-end=\"2716\">Inscrire la presse dans l\u2019\u00e9cosyst\u00e8me du projet<\/h3>\n<p data-start=\"2718\" data-end=\"2757\">La presse ne doit pas \u00eatre un \u201c\u00e0-c\u00f4t\u00e9\u201d.<\/p>\n<p data-start=\"2759\" data-end=\"2775\">Elle s\u2019int\u00e8gre :<\/p>\n<ul data-start=\"2776\" data-end=\"2904\">\n<li data-start=\"2776\" data-end=\"2816\">\n<p data-start=\"2778\" data-end=\"2816\">dans la narration globale du projet,<\/p>\n<\/li>\n<li data-start=\"2817\" data-end=\"2854\">\n<p data-start=\"2819\" data-end=\"2854\">dans la valorisation des acteurs,<\/p>\n<\/li>\n<li data-start=\"2855\" data-end=\"2904\">\n<p data-start=\"2857\" data-end=\"2904\">dans la mise en perspective des actions men\u00e9es.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2906\" data-end=\"2968\">C\u2019est cette coh\u00e9rence qui donne du poids aux prises de parole.<\/p>\n<blockquote data-start=\"2970\" data-end=\"3157\">\n<p data-start=\"2972\" data-end=\"3157\">\ud83d\udc53 Sur la valorisation d\u2019un territoire \u00e0 travers une communaut\u00e9 professionnelle :<br data-start=\"3053\" data-end=\"3056\" \/><a class=\"decorated-link\" href=\"https:\/\/hornet-conseil.fr\/comment-valoriser-un-territoire-a-travers-une-communaute-professionnelle\/\" target=\"_new\" rel=\"noopener\" data-start=\"3058\" data-end=\"3157\">https:\/\/hornet-conseil.fr\/comment-valoriser-un-territoire-a-travers-une-communaute-professionnelle\/<\/a><\/p>\n<\/blockquote>\n<h3 data-start=\"3159\" data-end=\"3170\">Alors ?<\/h3>\n<p data-start=\"3172\" data-end=\"3305\">Associer la presse \u00e0 un projet communautaire n\u2019est pas une question de communication.<br data-start=\"3257\" data-end=\"3260\" \/>C\u2019est une question de <strong data-start=\"3282\" data-end=\"3304\">maturit\u00e9 du projet<\/strong>.<\/p>\n<p data-start=\"3307\" data-end=\"3452\">Quand le fond est solide, la presse ne fait pas que relayer :<br data-start=\"3368\" data-end=\"3371\" \/>elle amplifie, elle cr\u00e9dibilise, elle inscrit le projet dans un r\u00e9cit plus large.<\/p>\n<blockquote data-start=\"3454\" data-end=\"3705\">\n<p data-start=\"3456\" data-end=\"3705\">\ud83d\udc1d J\u2019accompagne des communaut\u00e9s professionnelles dans la structuration de leur visibilit\u00e9, de leur r\u00e9cit et de leurs relations presse, sans perdre leur ADN ni leur ind\u00e9pendance. \ud83d\udc49 Planifier un \u00e9change : <a class=\"decorated-link\" href=\"https:\/\/calendar.app.google\/qvuUQS8DmtvGahpy5\" target=\"_new\" rel=\"noopener\" data-start=\"3660\" data-end=\"3705\">https:\/\/calendar.app.google\/qvuUQS8DmtvGahpy5<\/a><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>La presse n\u2019est ni un relais automatique, ni un outil promotionnel.C\u2019est un partenaire exigeant, avec ses codes, ses contraintes et ses priorit\u00e9s.Quand la relation est bien construite, elle peut pourtant donner une vraie profondeur \u00e0 un projet communautaire. Beaucoup de communaut\u00e9s professionnelles cherchent \u00e0 \u201cfaire venir la presse\u201d.Peu se demandent ce qu\u2019elles ont r\u00e9ellement \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,2],"tags":[],"class_list":["post-26505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communautes-professionnelles","category-consulting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment associer la presse \u00e0 un projet communautaire - HoRnet Conseil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hornet-conseil.fr\/index.php\/2025\/12\/15\/comment-associer-la-presse-a-un-projet-communautaire\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment associer la presse \u00e0 un projet communautaire - HoRnet Conseil\" \/>\n<meta property=\"og:description\" content=\"La presse n\u2019est ni un relais automatique, ni un outil promotionnel.C\u2019est un partenaire exigeant, avec ses codes, ses contraintes et ses priorit\u00e9s.Quand la relation est bien construite, elle peut pourtant donner une vraie profondeur \u00e0 un projet communautaire. 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