{"id":273,"date":"2022-07-26T19:09:01","date_gmt":"2022-07-26T17:09:01","guid":{"rendered":"https:\/\/atomic-temporary-207885880.wpcomstaging.com\/?p=273"},"modified":"2022-07-26T19:09:01","modified_gmt":"2022-07-26T17:09:01","slug":"3-methodes-marketing-pour-les-rh-marque-employeur-recrutement-experience-collaborateur","status":"publish","type":"post","link":"https:\/\/hornet-conseil.fr\/index.php\/2022\/07\/26\/3-methodes-marketing-pour-les-rh-marque-employeur-recrutement-experience-collaborateur\/","title":{"rendered":"3 M\u00c9THODES MARKETING POUR LES RH : MARQUE EMPLOYEUR, RECRUTEMENT, EXP\u00c9RIENCE COLLABORATEUR"},"content":{"rendered":"<div id=\"bookDescription_feature_div\" class=\"celwidget\">\n<div class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\">\n<h2 class=\"a-expander-content a-expander-partial-collapse-content\" aria-expanded=\"false\">Les collaborateurs sont aujourd&#8217;hui consid\u00e9r\u00e9s comme les premiers clients de l&#8217;entreprise. Il importe de les comprendre, de les accompagner, de les former, de les motiver, de les garder&#8230;afin qu&#8217;ils soient des cr\u00e9ateurs de valeur durable pour leur entreprise.<\/h2>\n<div class=\"a-expander-content a-expander-partial-collapse-content\" aria-expanded=\"false\">Pour relever ces nouveaux d\u00e9fis, du recrutement \u00e0 la communication en passant par l&#8217;exp\u00e9rience collaborateur, les RH ont eu progressivement recours \u00e0 des outils in\u00e9dits, g\u00e9n\u00e9ralement emprunt\u00e9s au marketing : on parle d\u00e9sormais de marketing RH. Ce livre est r\u00e9dig\u00e9 par des marketeurs et ne pr\u00e9tend pas expliquer aux RH leur m\u00e9tier. R\u00e9solument pragmatique, il rassemble, formalise et parfois r\u00e9invente les meilleurs outils marketing applicables aux RH. Il vous propose de vous emparer des recettes du marketing pour transformer vos pratiques RH, en b\u00e2tissant une marque employeur et une exp\u00e9rience collaborateur qui attireront et retiendront les meilleurs talents.<\/div>\n<\/div>\n<\/div>\n<div id=\"globalStoreInfoBullets_feature_div\" class=\"celwidget\"><\/div>\n<div id=\"edpIngress_feature_div\" class=\"celwidget\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les collaborateurs sont aujourd&#8217;hui consid\u00e9r\u00e9s comme les premiers clients de l&#8217;entreprise. Il importe de les comprendre, de les accompagner, de les former, de les motiver, de les garder&#8230;afin qu&#8217;ils soient des cr\u00e9ateurs de valeur durable pour leur entreprise. Pour relever ces nouveaux d\u00e9fis, du recrutement \u00e0 la communication en passant par l&#8217;exp\u00e9rience collaborateur, les RH [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-livres-ouvrages-litterature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 M\u00c9THODES MARKETING POUR LES RH : MARQUE EMPLOYEUR, RECRUTEMENT, EXP\u00c9RIENCE COLLABORATEUR - HoRnet Conseil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hornet-conseil.fr\/index.php\/2022\/07\/26\/3-methodes-marketing-pour-les-rh-marque-employeur-recrutement-experience-collaborateur\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 M\u00c9THODES MARKETING POUR LES RH : MARQUE EMPLOYEUR, RECRUTEMENT, EXP\u00c9RIENCE COLLABORATEUR - HoRnet Conseil\" \/>\n<meta property=\"og:description\" content=\"Les collaborateurs sont aujourd&#8217;hui consid\u00e9r\u00e9s comme les premiers clients de l&#8217;entreprise. 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