{"id":2944,"date":"2022-08-16T16:18:57","date_gmt":"2022-08-16T14:18:57","guid":{"rendered":"https:\/\/atomic-temporary-207885880.wpcomstaging.com\/?p=2944"},"modified":"2022-08-16T16:18:57","modified_gmt":"2022-08-16T14:18:57","slug":"traffic-manager","status":"publish","type":"post","link":"https:\/\/hornet-conseil.fr\/index.php\/2022\/08\/16\/traffic-manager\/","title":{"rendered":"Traffic Manager"},"content":{"rendered":"<h2>Un Traffic Manager joue un r\u00f4le essentiel dans toute \u00e9quipe de marketing num\u00e9rique.<\/h2>\n<ul>\n<li>\n<h4>R\u00f4le et missions<\/h4>\n<\/li>\n<\/ul>\n<p>G\u00e9n\u00e9rer du traffic qualifi\u00e9 pour augmenter les ventes ou le nombre de contacts qualifi\u00e9s via des leviers d\u2019audience comme le r\u00e9f\u00e9rencement naturel (SEO), les liens sponsoris\u00e9s (le SEA), l\u2019eMailing, le display, les comparateurs de prix, les marketplace\u2026 voil\u00e0 le m\u00e9tier du Traffic Manager digital.<\/p>\n<ul>\n<li>\n<h4>Comp\u00e9tences requises<\/h4>\n<\/li>\n<\/ul>\n<p>Le Traffic Manager doit poss\u00e9der de solides comp\u00e9tences en mati\u00e8re d&#8217;organisation et de communication, ainsi qu&#8217;une connaissance approfondie des outils et techniques de marketing num\u00e9rique.<\/p>\n<ul>\n<li>\n<h4>KPI&#8217;s et r\u00e9sultats attendus<\/h4>\n<\/li>\n<\/ul>\n<p>1\/ Lancer les Social Ads (Facebook et Instagram) pour booster les ventes<br \/>\n2\/ G\u00e9n\u00e9rer +15% d\u2019audience \u00e0 horizon 6 mois via le SEO en produisant un contenu r\u00e9gulier<br \/>\n3\/ Optimiser le budget SEA de 100 000 euros annuel en lien avec l\u2019agence<\/p>\n<p>Ressource :\u00a0<a href=\"https:\/\/www.apec.fr\/tous-nos-metiers\/commercial-marketing\/traffic-manager.html\">Traffic Manager\/Apec<\/a><\/p>\n<p>Cr\u00e9dit : <a href=\"https:\/\/www.pexels.com\/fr-fr\/photo\/femme-main-travailler-affaires-7173047\/\">Photo de Nataliya Vaitkevich sur Pexels<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un Traffic Manager joue un r\u00f4le essentiel dans toute \u00e9quipe de marketing num\u00e9rique. R\u00f4le et missions G\u00e9n\u00e9rer du traffic qualifi\u00e9 pour augmenter les ventes ou le nombre de contacts qualifi\u00e9s via des leviers d\u2019audience comme le r\u00e9f\u00e9rencement naturel (SEO), les liens sponsoris\u00e9s (le SEA), l\u2019eMailing, le display, les comparateurs de prix, les marketplace\u2026 voil\u00e0 le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acquisition"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Traffic Manager - HoRnet Conseil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hornet-conseil.fr\/index.php\/2022\/08\/16\/traffic-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Traffic Manager - HoRnet Conseil\" \/>\n<meta property=\"og:description\" content=\"Un Traffic Manager joue un r\u00f4le essentiel dans toute \u00e9quipe de marketing num\u00e9rique. 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