{"id":2952,"date":"2022-08-18T14:28:58","date_gmt":"2022-08-18T12:28:58","guid":{"rendered":"https:\/\/atomic-temporary-207885880.wpcomstaging.com\/?p=2952"},"modified":"2022-08-18T14:28:58","modified_gmt":"2022-08-18T12:28:58","slug":"social-media-manager","status":"publish","type":"post","link":"https:\/\/hornet-conseil.fr\/index.php\/2022\/08\/18\/social-media-manager\/","title":{"rendered":"Social Media Manager"},"content":{"rendered":"<ul>\n<li>\n<h4>R\u00f4le et missions<\/h4>\n<\/li>\n<\/ul>\n<p>Booster la notori\u00e9t\u00e9 et l\u2019audience sur les m\u00e9dias sociaux : Facebook, Instagram, Pinterest, Twitter, LinkedIn, TikTok gr\u00e2ce \u00e0 la d\u00e9finition et la mise en oeuvre d\u2019une strat\u00e9gie \u00e9ditoriale adapt\u00e9e \u00e0 sa cible.<\/p>\n<ul>\n<li>\n<h4>Comp\u00e9tences requises<\/h4>\n<\/li>\n<\/ul>\n<p>Pour r\u00e9ussir dans cette fonction, un responsable des m\u00e9dias sociaux doit poss\u00e9der de solides comp\u00e9tences \u00e9crites et relationnelles, ainsi qu&#8217;une connaissance approfondie des plateformes et des algorithmes des m\u00e9dias sociaux.<\/p>\n<ul>\n<li>\n<h4>KPI&#8217;s et r\u00e9sultats attendus<\/h4>\n<\/li>\n<\/ul>\n<ol>\n<li>D\u00e9finir ton, charte, calendrier \u00e9dito et objectifs \u00e0 mettre en oeuvre sur les RS<br \/>\n<em>Exemple : G\u00e9n\u00e9rer 30 leads \/ mois qualifi\u00e9s via Instagram et Facebook\u00a0<\/em><\/li>\n<li>Produire et publier les contenus (textes, images, vid\u00e9os\u2026) selon le rythme \/ budget d\u00e9finis<br \/>\n<em>Exemple : Augmenter de +10% par mois le volume de publication sur Facebook et Instagram\u00a0<\/em><\/li>\n<li>Mesurer et optimiser le taux d\u2019engagement et la fid\u00e9lisation de ses cibles<br \/>\n<em>Exemple : Avoir un taux d\u2019engagement sup\u00e9rieur 5%<\/em><\/li>\n<\/ol>\n<p>Ressource : <a href=\"https:\/\/www.apec.fr\/tous-nos-metiers\/commercial-marketing\/social-media-manager.html\">Social Media Manager\/Apec<\/a><\/p>\n<p>Cr\u00e9dit : <a href=\"https:\/\/www.pexels.com\/fr-fr\/photo\/photographie-en-gros-plan-des-icones-de-smartphone-267350\/\">Photo de Pixabay sur Pexels<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00f4le et missions Booster la notori\u00e9t\u00e9 et l\u2019audience sur les m\u00e9dias sociaux : Facebook, Instagram, Pinterest, Twitter, LinkedIn, TikTok gr\u00e2ce \u00e0 la d\u00e9finition et la mise en oeuvre d\u2019une strat\u00e9gie \u00e9ditoriale adapt\u00e9e \u00e0 sa cible. Comp\u00e9tences requises Pour r\u00e9ussir dans cette fonction, un responsable des m\u00e9dias sociaux doit poss\u00e9der de solides comp\u00e9tences \u00e9crites et relationnelles, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,28,29],"tags":[],"class_list":["post-2952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acquisition","category-fidelisation","category-marketing-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Manager - HoRnet Conseil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hornet-conseil.fr\/index.php\/2022\/08\/18\/social-media-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Manager - HoRnet Conseil\" \/>\n<meta property=\"og:description\" content=\"R\u00f4le et missions Booster la notori\u00e9t\u00e9 et l\u2019audience sur les m\u00e9dias sociaux : Facebook, Instagram, Pinterest, Twitter, LinkedIn, TikTok gr\u00e2ce \u00e0 la d\u00e9finition et la mise en oeuvre d\u2019une strat\u00e9gie \u00e9ditoriale adapt\u00e9e \u00e0 sa cible. 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