{"id":2968,"date":"2022-08-18T15:06:27","date_gmt":"2022-08-18T13:06:27","guid":{"rendered":"https:\/\/atomic-temporary-207885880.wpcomstaging.com\/?p=2968"},"modified":"2022-08-18T15:06:27","modified_gmt":"2022-08-18T13:06:27","slug":"responsable-seo","status":"publish","type":"post","link":"https:\/\/hornet-conseil.fr\/index.php\/2022\/08\/18\/responsable-seo\/","title":{"rendered":"Responsable SEO"},"content":{"rendered":"<p><strong>Les canaux num\u00e9riques prenant de plus en plus d&#8217;importance pour les entreprises, le r\u00f4le de l&#8217;expert en r\u00e9f\u00e9rencement num\u00e9rique (SEO) devient primordial. Nous vous pr\u00e9sentons la fiche m\u00e9tier du responsable SEO.\u00a0 \u00a0 \u00a0 <\/strong><\/p>\n<p>Avant de d\u00e9tailler les missions du Responsable SEO, les comp\u00e9tences requises ainsi que les r\u00e9sultats attendus, nous commen\u00e7ons par d\u00e9finir ce qu\u2019est le SEO.<\/p>\n<h4><strong>Search Engine Optimization (SEO) : D\u00e9finition<\/strong><br \/>\nLe SEO (Search Engine Optimization) ou r\u00e9f\u00e9rencement naturel, est l\u2019ensemble des techniques permettant le bon positionnement d\u2019un site web sur les pages de r\u00e9sultats des moteurs de recherche (Google, Yahoo, Bing\u2026). C\u2019est un canal permettant de g\u00e9n\u00e9rer des visites dites \u00ab organiques \u00bb sur un site web.<\/h4>\n<p>Plus votre site est positionn\u00e9 dans les premi\u00e8res places, plus vous gagnez de visiteurs ou \u00ab trafic \u00bb.<\/p>\n<p>Exemple : Si je recherche \u00ab Boomerang en bois \u00bb sur Google, plus votre site sera haut dans les r\u00e9sultats, plus vous aurez de visiteurs et logiquement, vous augmenterez les achats de boomerang en bois sur votre site.<\/p>\n<ul>\n<li>\n<h3>R\u00f4le et missions<\/h3>\n<\/li>\n<\/ul>\n<p>Un Responsable SEO est un professionnel sp\u00e9cialis\u00e9 dans l&#8217;optimisation du contenu num\u00e9rique pour les moteurs de recherche. Son r\u00f4le est de veiller \u00e0 ce que le contenu num\u00e9rique soit bien class\u00e9 dans les pages de r\u00e9sultats des moteurs de recherche (SERP) et de g\u00e9n\u00e9rer du trafic vers les plateformes num\u00e9riques. Il \/ elle manage une \u00e9quipe de sp\u00e9cialistes en SEO pour accomplir ses missions, que ce soit pour une entreprise, en tant que freelance ou pour le compte d\u2019une agence.<\/p>\n<ul>\n<li>\n<h3>Comp\u00e9tences requises<\/h3>\n<\/li>\n<\/ul>\n<p>En tant que manager, le Responsable SEO doit ma\u00eetriser le socle de <strong>comp\u00e9tences techniques<\/strong> des \u00e9quipes qu\u2019il \/ elle dirige, mais aussi :<\/p>\n<p>&#8211; Conna\u00eetre et ma\u00eetriser les diff\u00e9rentes techniques de r\u00e9f\u00e9rencement naturel on-page (titre, texte, images, meta description, URL, maillage interne\u2026), off-page (link building, articles invit\u00e9s, le social media marketing, marketing d\u2019influence\u2026) et l\u2019aspect technique (crawler, sitemap, robot-txt, vite de chargement\u2026)<\/p>\n<p>&#8211; Conna\u00eetre et comprendre les autres canaux d\u2019acquisition (SEA, emailing, SMO\u2026)<\/p>\n<p>&#8211; Conna\u00eetre les diff\u00e9rentes techniques marketing, et ma\u00eetriser l\u2019inbound marketing<\/p>\n<p>&#8211; Ma\u00eetriser le SXO (Search eXperience Optimization), le CRO (Conversion Rate Optimization) et avoir des notions d\u2019UX\/UI design.<\/p>\n<p>&#8211; Comprendre les langages de d\u00e9veloppement (HTML, CSS, PHP, etc.)<\/p>\n<p>En plus des <strong>comp\u00e9tences humaines<\/strong> li\u00e9es au poste de manager, le Responsable SEO doit :<\/p>\n<p>&#8211; Avoir un <strong>esprit d\u2019analyse et de synth\u00e8se<\/strong> : pour comprendre et optimiser les donn\u00e9es, mais aussi communiquer de fa\u00e7on claire les r\u00e9sultats aux autres \u00e9quipes.<\/p>\n<p>&#8211; Avoir un <strong>\u00e9tat d\u2019esprit d\u2019entrepreneur<\/strong> \u00ab touche \u00e0 tout \u00bb : Le SEO est un domaine qui porte ses fruits sur le long-terme. Il demande des tests, de l\u2019it\u00e9ration, de la d\u00e9brouille et une force de caract\u00e8re pour ne pas l\u00e2cher au moindre probl\u00e8me. Il demande d\u2019avoir une vision business du m\u00e9tier puisque l\u2019un des r\u00e9sultats attendus est l\u2019augmentation du chiffre d\u2019affaires de l\u2019entreprise.<\/p>\n<p>&#8211;<strong> \u00catre<\/strong> <strong>curieux<\/strong> : le SEO est un domaine qui \u00e9volue tous les jours. Le Responsable SEO doit faire une veille constante pour suivre les tendances, comprendre les nouvelles techniques et s\u2019adapter aux algorithmes des moteurs de recherche. Au-del\u00e0 du SEO en lui-m\u00eame, le Responsable SEO doit surtout s\u2019int\u00e9resser aux comportements et attentes des utilisateurs qu\u2019il cible.<\/p>\n<p>&#8211; <strong>\u00catre<\/strong> <strong>p\u00e9dagogue<\/strong> : Le SEO peut vite devenir incompr\u00e9hensible pour les non-initi\u00e9s. Le manager doit s\u2019assurer de la bonne compr\u00e9hension des concepts \/ termes li\u00e9s au m\u00e9tier aupr\u00e8s de l\u2019ensemble de ses \u00e9quipes.<\/p>\n<ul>\n<li>\n<h3>KPI&#8217;s et r\u00e9sultats attendus<\/h3>\n<\/li>\n<\/ul>\n<p>En cons\u00e9quence, les Responsables SEO\u00a0 sont en mesure de produire des r\u00e9sultats mesurables pour leurs clients, tels que :<\/p>\n<p>&#8211; Auditer et optimiser le site d\u2019un point de vue technique, contenu et netlinking<\/p>\n<p>&#8211; Mesurer l\u2019impact de la strat\u00e9gie SEO et optimiser le r\u00e9f\u00e9rencement naturel<\/p>\n<p>&#8211; Manager et coordonner une \u00e9quipe de sp\u00e9cialistes SEO<\/p>\n<p>&#8211; Diminuer le taux de rebond<\/p>\n<p>Ressource : <a href=\"https:\/\/www.digirocks.fr\/responsable-seo\/\">Responsable SEO : salaire, missions, comp\u00e9tences\/digiRocks<\/a><\/p>\n<p>Cr\u00e9dit :\u00a0 <a href=\"https:\/\/www.pexels.com\/fr-fr\/photo\/trois-tuiles-de-scrabble-blanc-et-noir-sur-une-surface-en-bois-marron-270637\/\">Photo de Pixabay sur Pexels<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les canaux num\u00e9riques prenant de plus en plus d&#8217;importance pour les entreprises, le r\u00f4le de l&#8217;expert en r\u00e9f\u00e9rencement num\u00e9rique (SEO) devient primordial. Nous vous pr\u00e9sentons la fiche m\u00e9tier du responsable SEO.\u00a0 \u00a0 \u00a0 Avant de d\u00e9tailler les missions du Responsable SEO, les comp\u00e9tences requises ainsi que les r\u00e9sultats attendus, nous commen\u00e7ons par d\u00e9finir ce qu\u2019est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acquisition"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Responsable SEO - HoRnet Conseil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hornet-conseil.fr\/index.php\/2022\/08\/18\/responsable-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Responsable SEO - HoRnet Conseil\" \/>\n<meta property=\"og:description\" content=\"Les canaux num\u00e9riques prenant de plus en plus d&#8217;importance pour les entreprises, le r\u00f4le de l&#8217;expert en r\u00e9f\u00e9rencement num\u00e9rique (SEO) devient primordial. 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