{"id":2972,"date":"2022-08-20T12:37:41","date_gmt":"2022-08-20T10:37:41","guid":{"rendered":"https:\/\/atomic-temporary-207885880.wpcomstaging.com\/?p=2972"},"modified":"2022-08-20T12:37:41","modified_gmt":"2022-08-20T10:37:41","slug":"community-manager","status":"publish","type":"post","link":"https:\/\/hornet-conseil.fr\/index.php\/2022\/08\/20\/community-manager\/","title":{"rendered":"Community Manager"},"content":{"rendered":"<h2>Booster, animer, engager des communaut\u00e9s sur les r\u00e9seaux sociaux comme Facebook, Instagram, LinkedIn pour am\u00e9liorer la notori\u00e9t\u00e9 et le chiffre d\u2019affaires c\u2019est le m\u00e9tier du COMMUNITY MANAGER.<\/h2>\n<ul>\n<li>\n<h4>R\u00f4le et missions<\/h4>\n<\/li>\n<\/ul>\n<p>Un gestionnaire de communaut\u00e9 dans le num\u00e9rique est une personne responsable de la sensibilisation et de l&#8217;engagement de la communaut\u00e9 en ligne. Leur r\u00f4le consiste \u00e0 \u00e9tablir des relations avec des clients et des adeptes potentiels, et \u00e0 promouvoir leur marque ou leur produit. Le community manager anime, g\u00e8re et d\u00e9veloppe la communaut\u00e9 tout en respectant l&#8217;identit\u00e9, les valeurs et les objectifs de l&#8217;organisation. C&#8217;est g\u00e9n\u00e9ralement lui qui met en place la strat\u00e9gie de community management d\u00e9finie en collaboration avec le service communication.<\/p>\n<ul>\n<li>\n<h4>Comp\u00e9tences requises<\/h4>\n<\/li>\n<\/ul>\n<p>Il doit poss\u00e9der de solides comp\u00e9tences en communication et en relations interpersonnelles, ainsi qu&#8217;une connaissance approfondie des plateformes de m\u00e9dias sociaux et de la mani\u00e8re de les utiliser efficacement.<\/p>\n<ul>\n<li>\n<h4>KPI&#8217;s et r\u00e9sultats attendus<\/h4>\n<\/li>\n<\/ul>\n<ol>\n<li>Animer et engager la communaut\u00e9 de fans<br \/>\n<em>Exemple : Animer les 65 000 fans sur Facebook et les 20 000 fans sur Twitter<\/em><\/li>\n<li>Co-d\u00e9finir la strat\u00e9gie Social Media avec le Social Media Manager ou le Dir Marketing<br \/>\n<em>Exemple : Optimiser le calendrier \u00e9ditorial \/ la strat\u00e9gie Social Media \/ les leviers activ\u00e9s<\/em><\/li>\n<li>G\u00e9rer les prestataires (shooting\u2026) et optimiser m\u00e9dias textes, vid\u00e9os, photos, story\u2026<br \/>\n<em>Exemple : Publier 3 story instagram par semaine en lien avec le studio photo interne.\u00a0<\/em><\/li>\n<\/ol>\n<p>Ressource : <a href=\"https:\/\/www.apec.fr\/tous-nos-metiers\/communication-creation\/community-manager.html\">Community manager\/Apec<\/a><\/p>\n<p>Cr\u00e9dit : <a href=\"https:\/\/www.pexels.com\/fr-fr\/photo\/les-gens-qui-font-de-la-main-de-groupe-3280130\/\">Photo de Dio Hasbi Saniskoro sur Pexels<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Booster, animer, engager des communaut\u00e9s sur les r\u00e9seaux sociaux comme Facebook, Instagram, LinkedIn pour am\u00e9liorer la notori\u00e9t\u00e9 et le chiffre d\u2019affaires c\u2019est le m\u00e9tier du COMMUNITY MANAGER. R\u00f4le et missions Un gestionnaire de communaut\u00e9 dans le num\u00e9rique est une personne responsable de la sensibilisation et de l&#8217;engagement de la communaut\u00e9 en ligne. Leur r\u00f4le consiste [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acquisition"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Community Manager - HoRnet Conseil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hornet-conseil.fr\/index.php\/2022\/08\/20\/community-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Community Manager - HoRnet Conseil\" \/>\n<meta property=\"og:description\" content=\"Booster, animer, engager des communaut\u00e9s sur les r\u00e9seaux sociaux comme Facebook, Instagram, LinkedIn pour am\u00e9liorer la notori\u00e9t\u00e9 et le chiffre d\u2019affaires c\u2019est le m\u00e9tier du COMMUNITY MANAGER. 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