{"id":316,"date":"2022-07-27T15:03:10","date_gmt":"2022-07-27T13:03:10","guid":{"rendered":"https:\/\/atomic-temporary-207885880.wpcomstaging.com\/?p=316"},"modified":"2022-07-27T15:03:10","modified_gmt":"2022-07-27T13:03:10","slug":"responsable-du-marketing-digital","status":"publish","type":"post","link":"https:\/\/hornet-conseil.fr\/index.php\/2022\/07\/27\/responsable-du-marketing-digital\/","title":{"rendered":"Responsable du marketing digital"},"content":{"rendered":"<h2>Un responsable du marketing digital est charg\u00e9 de la planification, de la mise en \u0153uvre et du suivi des campagnes de marketing en ligne d&#8217;une organisation.<\/h2>\n<ul>\n<li>\n<h3>Missions et r\u00f4le<\/h3>\n<\/li>\n<\/ul>\n<p>Il travaille avec une vari\u00e9t\u00e9 de canaux en ligne, notamment l&#8217;optimisation des moteurs de recherche (SEO), la publicit\u00e9 par paiement au clic (PPC), les m\u00e9dias sociaux et le marketing par courriel. L&#8217;objectif d&#8217;un responsable du marketing num\u00e9rique est de maximiser la port\u00e9e et la visibilit\u00e9 d&#8217;une organisation en ligne, tout en augmentant les prospects et les ventes.<\/p>\n<ul>\n<li>\n<h3>Comp\u00e9tences requises<\/h3>\n<\/li>\n<\/ul>\n<p>Pour r\u00e9ussir dans ce r\u00f4le, un responsable du marketing num\u00e9rique doit avoir de l&#8217;exp\u00e9rience dans tous les aspects du marketing en ligne, ainsi qu&#8217;une compr\u00e9hension approfondie de la fa\u00e7on de suivre et de mesurer les r\u00e9sultats des campagnes. Il doit \u00e9galement \u00eatre capable de penser de mani\u00e8re cr\u00e9ative, de d\u00e9velopper des strat\u00e9gies qui s&#8217;alignent sur les objectifs d&#8217;une organisation et de travailler efficacement en \u00e9quipe<\/p>\n<ul>\n<li>\n<h3>R\u00e9sultats et KPI&#8217;s attendus<\/h3>\n<\/li>\n<\/ul>\n<ol>\n<li>D\u00e9finir la strat\u00e9gie, le budget d\u2019acquisition, les leviers d\u2019acquisition et piloter sa mise en oeuvre<br \/>\n<em>Exemple : D\u00e9finir la strat\u00e9gie, les leviers et le co\u00fbt d\u2019acquisition (budget de 3 millions d\u2019euros)\u00a0<\/em><\/li>\n<li>Piloter les budgets et leviers on\/off line avec la meilleure rentabilit\u00e9 possible<br \/>\n<em>Exemple : Piloter les campagnes SEA, SEO, ouvrir l\u2019affiliation et le Display en affinant le Co\u00fbt d\u2019aquisition<\/em><\/li>\n<li>Manager \u00e9quipes &amp; agences<br \/>\n<em>Exemple : Manager 3 personnes du d\u00e9partement acquisition et les agences SEA et SEO\u00a0<\/em><\/li>\n<\/ol>\n<p>Ressource : <a href=\"https:\/\/www.apec.fr\/tous-nos-metiers\/commercial-marketing\/responsable-marketing-digital.html\">Fiche m\u00e9tier Resp. Marketing Digital\/APEC<\/a><\/p>\n<p>Cr\u00e9dit : <a href=\"https:\/\/www.pexels.com\/fr-fr\/photo\/femme-portant-un-haut-blanc-tenant-un-smartphone-et-une-tablette-864994\/\">Photo de Andrea Piacquadio sur Pexels<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un responsable du marketing digital est charg\u00e9 de la planification, de la mise en \u0153uvre et du suivi des campagnes de marketing en ligne d&#8217;une organisation. Missions et r\u00f4le Il travaille avec une vari\u00e9t\u00e9 de canaux en ligne, notamment l&#8217;optimisation des moteurs de recherche (SEO), la publicit\u00e9 par paiement au clic (PPC), les m\u00e9dias sociaux [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,26,29],"tags":[],"class_list":["post-316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acquisition","category-conversion","category-marketing-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Responsable du marketing digital - HoRnet Conseil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hornet-conseil.fr\/index.php\/2022\/07\/27\/responsable-du-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Responsable du marketing digital - HoRnet Conseil\" \/>\n<meta property=\"og:description\" content=\"Un responsable du marketing digital est charg\u00e9 de la planification, de la mise en \u0153uvre et du suivi des campagnes de marketing en ligne d&#8217;une organisation. 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