{"id":3192,"date":"2022-09-13T16:35:57","date_gmt":"2022-09-13T14:35:57","guid":{"rendered":"https:\/\/atomic-temporary-207885880.wpcomstaging.com\/?p=3192"},"modified":"2022-09-13T16:35:57","modified_gmt":"2022-09-13T14:35:57","slug":"conversion-manager-conversion-rate-optimiser-cro","status":"publish","type":"post","link":"https:\/\/hornet-conseil.fr\/index.php\/2022\/09\/13\/conversion-manager-conversion-rate-optimiser-cro\/","title":{"rendered":"Conversion Manager, Conversion Rate Optimiser (CRO)"},"content":{"rendered":"<ul>\n<li>\n<h3>R\u00f4le et missions<\/h3>\n<\/li>\n<\/ul>\n<p>Un gestionnaire de conversion est un expert qui aide les entreprises \u00e0 augmenter le taux de conversion de leurs sites web et autres canaux num\u00e9riques. Le taux de conversion est le pourcentage de visiteurs d&#8217;un site web qui effectuent l&#8217;action souhait\u00e9e, par exemple effectuer un achat ou s&#8217;inscrire \u00e0 une newsletter. Le travail d&#8217;un gestionnaire de conversion consiste \u00e0 augmenter le taux de conversion en am\u00e9liorant l&#8217;exp\u00e9rience utilisateur, en testant diff\u00e9rentes strat\u00e9gies marketing et en optimisant le site Web pour la conversion.<\/p>\n<ul>\n<li>\n<h3>Comp\u00e9tences requises<\/h3>\n<\/li>\n<\/ul>\n<p>Pour r\u00e9ussir, un responsable des conversions doit poss\u00e9der de solides comp\u00e9tences analytiques, une exp\u00e9rience du marketing en ligne et une connaissance approfondie du comportement des utilisateurs. Il doit \u00e9galement \u00eatre capable de faire preuve de cr\u00e9ativit\u00e9 et d&#8217;identifier les possibilit\u00e9s d&#8217;am\u00e9lioration.<\/p>\n<ul>\n<li>\n<h3>KPI&#8217;s et r\u00e9sultats attendus<\/h3>\n<\/li>\n<\/ul>\n<p>En augmentant le taux de conversion, les responsables de la conversion aident les entreprises \u00e0 am\u00e9liorer leurs r\u00e9sultats et \u00e0 atteindre leurs objectifs commerciaux.<\/p>\n<p>Ressource : <a href=\"https:\/\/www.journaldunet.com\/ebusiness\/commerce\/1162341-les-salaires-de-l-e-commerce-en-2015\/1162595-responsable-conversion\">Responsable Conversion\/Journaldunet<\/a><\/p>\n<p>Cr\u00e9dit : <a href=\"https:\/\/www.pexels.com\/fr-fr\/photo\/gens-bureau-patron-debout-5520297\/\">Photo de Pavel Danilyuk sur Pexels<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00f4le et missions Un gestionnaire de conversion est un expert qui aide les entreprises \u00e0 augmenter le taux de conversion de leurs sites web et autres canaux num\u00e9riques. Le taux de conversion est le pourcentage de visiteurs d&#8217;un site web qui effectuent l&#8217;action souhait\u00e9e, par exemple effectuer un achat ou s&#8217;inscrire \u00e0 une newsletter. Le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-3192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conversion Manager, Conversion Rate Optimiser (CRO) - HoRnet Conseil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hornet-conseil.fr\/index.php\/2022\/09\/13\/conversion-manager-conversion-rate-optimiser-cro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversion Manager, Conversion Rate Optimiser (CRO) - HoRnet Conseil\" \/>\n<meta property=\"og:description\" content=\"R\u00f4le et missions Un gestionnaire de conversion est un expert qui aide les entreprises \u00e0 augmenter le taux de conversion de leurs sites web et autres canaux num\u00e9riques. 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