#Coubertin<\/a><\/p>\nQuelques enseignements de 3 ans de publication quotidienne :<\/p>\n
– ton objectif est de “place ici tes attentes” et de d\u00e9velopper humainement ton r\u00e9seau, avoir une veille, \u00eatre visible
\n– publier r\u00e9guli\u00e8rement, m\u00eame en racontant tes pannes d’inspi, tes voeux, col\u00e8res, trucs perso. Publier co\u00fbte que co\u00fbte, grippe ou procrastination (ou d\u00e9l\u00e9guer)
\n– toujours rester en mode test and learn, ne pas accepter que ton post reste en dessous de 100 vues\/10 r\u00e9actions
\n– publier beaucoup, plusieurs fois par jour c’est possible, par exemple des offres d’emploi, des republications
\n– l’algo change, mais ta marque de fabrique c’est ton ton, tes sujets, sois constant
\n– tu dois essayer de faire de l’audience, mais pas \u00e0 tout prix
\n– tu conna\u00eetra des creux \u00e0 la limite du bannissement, des pics impr\u00e9visibles
\n– l’engagement est parfois inverse de l’audience (le nombre d’interactions est pr\u00e9f\u00e9rable au nombre de vues)
\n– tu peux essayer de nouvelles formes de r\u00e9daction, inspire-toi des meilleurs, avec ton contenu
\n– sors ton \u00e9go des hauts et bas car il y en aura, ce n’est pas Toi, c’est ton job, tes actions
\n– alterne TOFU\u00a0(top of funnel),\u00a0MOFU\u00a0(middle of funnel),\u00a0BOFU\u00a0(bottom of funnel) pour varier tes publications, de l’audience g\u00e9n\u00e9rale \u00e0 tes prospects les plus proches
\n– trouve du plaisir. Une astuce, prends quelques mn avec un ami\/coll\u00e8gue pour lui dire en 2 mots ce que tu veux exprimer dans ton prochain post. Une seule id\u00e9e, simple, basique, \u00e9motionnelle…
\n– tiens-toi au courant des quick-win du moment: depuis qq mois les sondages marchent bien. Demain ce sera autre chose… Reposter ou publier une image est en g\u00e9n\u00e9ral contre populaire.<\/p>\n
Enfin, le plus important est de faire la conversation, de r\u00e9pondre, animer tes posts, savoir qui est ton coeur de public, parfois d\u00e9cal\u00e9 de ta cible de prospects.<\/p>\n
Si je peux aider, je suis dispo pour discuter.
\nCe post ne fera aucune audience \ud83d\ude18<\/p>\n
PS : Pour te donner un rep\u00e8re, un post avec sondage m’apporte de 4 \u00e0 10 k vues, un post de job, entre 200 et 2 k vues, un post avec images entre 500 et 1500 vues. Je poste entre 2 et 5x\/jour<\/p>\n
Source : Post LinkedIn Herv\u00e9 Bourdon<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Les r\u00e9sultats d’audience sur Linkedin \ud83c\udf96\ufe0fc’est une vraie came. Gr\u00e9goire\u00a0la com\u00e8te, s’est cram\u00e9 en rentrant dans l’atmosph\u00e8re. Toi-m\u00eame tu jubiles ou enrages en voyant tes chiffres de visibilit\u00e9. Et pourtant. l’essentiel est vraiment de participer\u00a0#Coubertin Quelques enseignements de 3 ans de publication quotidienne : – ton objectif est de “place ici tes attentes” et de […]<\/p>\n","protected":false},"author":1,"featured_media":3717,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,25,4],"tags":[30,34],"class_list":["post-3715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-candidats","category-managers-recruteurs","category-edito","tag-audience","tag-linkedin"],"yoast_head":"\n
Les r\u00e9sultats d'audience sur LinkedIn, une drogue ? - HoRnet Conseil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hornet-conseil.fr\/index.php\/2022\/11\/08\/audience-sur-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les r\u00e9sultats d'audience sur LinkedIn, une drogue ? - HoRnet Conseil\" \/>\n<meta property=\"og:description\" content=\"Les r\u00e9sultats d’audience sur Linkedin \ud83c\udf96\ufe0fc’est une vraie came. Gr\u00e9goire\u00a0la com\u00e8te, s’est cram\u00e9 en rentrant dans l’atmosph\u00e8re. Toi-m\u00eame tu jubiles ou enrages en voyant tes chiffres de visibilit\u00e9. 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